Google chief sees Bing as main threat
Google chief executive Eric Schmidt on Friday stated that Microsoft’s Bing search engine was the company’s main threat, not Facebook or Apple.
‘While it’s true web search is not the only game in town, searching information is what it is all about,’ Schmidt stated in Wall Street Journal interview video posted online.
He described Apple as a well-respected competitor and Facebook as a ‘company of consequence doing an excellent job in social networking,’ but stated that Microsoft’s latest-generation search engine was Google’s main competition.
‘We think about neither to be a competitive threat,’ Schmidt said, referring to Facebook and Apple.
‘Absolutely, our competitor is Bing. Bing is a well-run, highly competitive search engine.’
Microsoft’s Bing and other world wide web search services overtook Yahoo! for the first time to become the number two search engine in the United States in August, according to The Nielsen Co.
Microsoft’s Bing, MSN and Windows Live had a 13.9 per cent share of US search volume in August, up 0.25 per cent from July, while Yahoo! had a 13.1 per cent share of US world wide web searches, down from 14.6 per cent in July, Nielsen said.
Google continued to dominate the lucrative search and advertising market with a 65.1 per cent of all world wide web searches in August, Nielsen said.
Year-over-year, Microsoft sites have increased their search share from 10.7 per cent in August 2009 to 13.9 per cent in August 2010 while Yahoo! has fallen from 16.0 per cent a year ago to its current 13.1 per cent, Nielsen said.
Google held steady at 65 per cent.
Yahoo! and Microsoft forged a web search and advertising partnership a year ago that set the stage for a joint offensive against Google.
Under the agreement, Yahoo! will use Microsoft’s search engine on its own sites while providing the exclusive global sales force for premium advertisers.
Microsoft last month began handling all Yahoo! on-line searches in Canada and the United States and will eventually power world wide web searches at Yahoo! websites worldwide.
Google both competes and partners with Apple, the maker of iPhones, iPods, iPads, and Macintosh computers, according to Schmidt.
Schmidt resigned from the Apple board as Google weighed into the smartphone arena with devices running on its open-source Android mobile software.
He stated in a Charlie Rose interviewed published in Business Week that a deal to have Google as the default search engine on iPhones was renewed and that the world wide web firm provides mapping and other services for Apple gadgets.
Schmidt stated that Apple and Google are ‘two companies I care a lot about’ and will remain close. He also stated that Google could be improved by making features more social while providing users tools to manage their privacy.
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Submited at Saturday, September 25th, 2010 at 7:00 am on Business by alliana
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